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Don’t Hire An Agency New Business Dog…And Then Do Your Own Barking!
Post by RSW/US Owner & President Mark Sneider Was meeting with a prospect here at RSW/US the other week and as we talked about the potential of a relationship together, he said that he’s been in...
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Cobblers Helping Children
11/11/11 marked two special occasions at RSW/US: 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our...
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Agency New Business Prospects on the Rise – So Beware!!
In our latest survey featured in Monday’s Adweek (2012 New Year Outlook Report – Agency and Marketer Expectations for the Coming Year), Agencies are feeling pretty good about the prospects for new...
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(Another) New Beginning
Monday marked the fourth office move in six years for RSW/US. With each move, I try to plan for long-term growth, but every time we move, we seem to fill up our space more quickly than anticipated as...
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The Second Hardest Part about Agency New Business
Post by RSW/US Owner & President Mark Sneider I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative,...
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Pretend Your Prospective Client Has ADD (and is not medicated)
Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge...
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In Agency New Business, Who Wins?
Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think...
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RSW/US Social Media Webinar Now Available!
Thanks to all who attended this week’s webinar on the changes in social/digital media since 2009. Great turnout…with agencies from all over the country. Appreciate the kind feedback and follow-up...
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Put On That $%*! Agency New Business Sales Hat! – Chapter 2: Only the Smart,...
Post by RSW/US Owner & President Mark Sneider Over the course of the coming weeks, I’ll be posting summaries of the 17 Chapters presented in our latest Webinar “The Second Hardest Part About...
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Have You Tried This New Business Technique To Break Through To Prospects?
In a recent conversation with an agency principal, she was discussing the difficulty in finding better new business techniques to break through to prospects, which undoubtedly, is a large part of the...
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Agency New Business Thought Leader Survey
It’s not often you get this many Agency New Business Thought Leaders in the same room: Jay Baer Tom Martin Tim Williams Tony Mikes Paul Roetzer Michael Gass Peter Caputa In fact, not sure I’ve...
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Closing Agency New Business: Easier than Finding a Pot of Gold
Two recent posts have addressed the importance of managing the introductory meeting process with new prospective clients, from pre-meeting planning and strategy, to managing the meeting itself....
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Doing the Homework for Agency New Business?
Not just nagging here: doing the homework on your prospects is crucial. Marketer feedback from the 2016 RSW/US New Year Outlook Survey brings up a recurring theme: marketers feeling like their...
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Jay Baer – President, Convince & Convert: Your Blog Can’t Win if It’s Only...
As a participant in the 2016 RSW/US Thought Leader Survey, Jay Baer, President of Convince & Convert, posed several questions to agencies about their blogging activity. Of over 260 respondents,...
View ArticleRSW/US Video: Your prospects are investing in themselves, are you?
RSW/US’s Lee McKnight with the next video in our “60 Second Series,” pulled from our 2017 New Business Outlook Report. This second video is all about investment: your prospects are investing in...
View ArticleRSW/US Full-Service Agency Client Win-Commercial and Residential Hardware...
Great to see another RSW/US client win! Our client, a Midwest full-service agency, landed a project with a fast-growing commercial and residential hardware company. Congrats! Addressed Concerns with...
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69% Of Agencies Say It’s Tougher To Break Through To Prospects
My post title is a stat from our RSW/US 2017 Agency-Marketer New Business Report. We asked agencies: “Why is it harder to obtain new business?” Per the graph above, the top answer was it’s simply...
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Ad Agency New Business: Doing it the Old Way
In our most recent survey on agency new business, Agency executives state that the top reason why they find it a lot harder to obtain new business this year, relative to years past is because it’s a...
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Don’t Hire An Agency New Business Dog And Then Do Your Own Barking!
Was meeting with a prospect here at RSW/US the other week and as we talked about the potential of a relationship together, he said that he’s been in relationships before with his own clients where they...
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The Second Hardest Part about Agency New Business
I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative, strategic. Able to wear their Agencies on their...
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